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Bematech announces new Chief Executive Officer
April 28, 2011, New Hyde Park, NY.
Bematech S/A (BOVESPA: BEMA3), the absolute leader in technology solutions for retail in Brazil, in compliance with CVM Rule 358 of January 3, 2002, hereby announces that the 264th Board of Directors' Meeting held on April 28, 2011 elected Mr. Cleber Pereira de Morais as the Company's new Chief Executive and Investor Relations Officer.
Cleber has 23 years of experience in major technology companies. During the past four years as CEO of Avaya Brasil, he delivered significant results, which included doubling the sales volume, to consolidate the company's presence in the Brazilian market. From 1996 to 2007, he served as an executive at Sun Microsystems, focusing on Java software solutions, and went on to become the Head of Sales for Latin America in 2001, operating out of Florida, USA. He returned to Brazil as CEO of the local subsidiary, where, during four years he made significant achievements in the commercial, marketing and channel sales areas. From 1988 to 1996, he worked at IBM Brasil.
Cleber has a degree in Electronic Engineering from the Maua School of Engineering and has completed specialization courses in sales, marketing, customer relations and leadership at such institutions as the Harvard Business School, Columbia University Business School, University of Pennsylvania, Getulio Vargas Foundation and Dom Cabral Foundation.
Logic Controls was established in 1982 and is a leading US-based hardware provider of Kitchen Display Systems (KDS), All-in-One systems, retail hardened computers, and POS peripherals. By delivering high performance products with exceptional reliability, functional flexibility, and versatility, Logic Controls has built a solid industry reputation in retail and hospitality industries. For the past 28 years, Logic Controls single-source hardware solutions has advanced the operating process and enhanced the efficiency and effectiveness for over 5,600 businesses. Logic Controls is now a subsidiary of Bematech, a leader in technology for the retail and hospitality in Brazil. For two decades Bematech has been a pioneer in producing solutions that redefine consumer experience at the point-of-sale, enhancing retailers' businesses. The Company offers a broad portfolio of integrated solutions - equipment, management systems, services and, training - specialized in small and midsized retailers through a wide distribution network that covers over 415,000 points of sale in 37 countries. The company operates four R&D excellence centers, with over 1,500 professionals in Brazil, China, Taiwan, USA, Argentina and Germany.
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