Famous Famiglia Delivers Increased Customer Satisfaction
New Hyde Park, NY, February 9th, 2012 – As one of America’s fastest growing pizzeria chains, Famous Famiglia serves a vast amount of customers each day. Known for creating high-quality food and providing quick service, Famous Famiglia employees simply do not have time to dedicate to changing items and prices on menu boards. When company management realized the current process of updating their menu boards was cumbersome and inefficient, they began searching for a new solution.
With over 125 company and franchised owned Italian quick service locations worldwide, the ability to efficiently and accurately promote specials and pricing to customers is extremely crucial. In order to fulfill goals of expanding their brand in the future, they need to standardize technology across their enterprise. A user-friendly set of tools that would allow headquarters to change prices, products or even create entirely new menu displays in minutes was a requirement. After thorough research, Famous Famiglia selected ElectroMenu, a leading designer of interactive applications for the foodservice industry, to provide the electronic menu board solution.
The system includes the LC8700, a retail-hardened computer from Bematech, which comes embedded with ElectroMenu’s OS and application software. The computer can then be connected to any standard LCD monitor to provide a complete electronic menu board solution. The LC8700 is a fanless and ventless computer, making it ideal for harsh environments like foodservice that typically have high levels of dust, oil, and other liquids. There are multiple components within the Electronic Menu Board solution; a board controller is able to run a single menu board, store controllers that are able to control multiple board controllers within a single store in addition to run a single menu board, and a headquarters controller that acts as an enterprise solution controlling multiple stores from a single location. The electronic menu board uses a unique “pull” strategy that enables enterprises to streamline menu updates across hundreds of locations. The solution is also a non-windows based “crash proof” application that does not require any programming to be completed at the store level. Now, Famous Famiglia has the ability to instantly update menus at each of the install locations remotely.
To date, electronic menu board systems have been installed at 4 different Famous Famiglia locations including New York City’s Times Square, Newark Airport, Sacramento Airport, and the Headquarters Controller in White Plains, NY. The average installation time was approximately 2 hours before going live, making enterprise-wide expansion easy. Famous Famiglia also held a one-time training session at their headquarters that lasted 4 hours, eliminating the need to train employees at the store level. Co-Founder and COO of Famous Famiglia, John Kolaj, had raved reviews for their new installation stating, “Honestly, in 25 years of business, I am proud to say that the team at ElectroMenu is among my top 3 vendors ever.” He continued, “Because of ElectroMenu, we have already realized about 10% increase in sales of the premiere items on our boards.”
Famous Famiglia has realized multiple benefits from introducing electronic menu boards at these locations. They have been able to reduce the cost of reprinting static transparencies and on-going fees that the previous digital menu board provider had charged. The menu boards are consistent from one location to another and the brand imaging for the chain is strengthened as a result. Famous Famiglia has also reduced labor costs associated with constantly changing store menus. The new solution gives Famous Famiglia the ability to display products and specials by time of day which has led to an increase in sales. Finally, IT costs will be eliminated for initial programming and the reprogramming for replacement routers and monitoring software.
Not only does the installation of ElectroMenu benefit Famous Famiglia, but it also benefits their many loyal customers. Patrons now find it easier to read and order from the electronic menu boards which improves customer throughput and enhances customer satisfaction. This is especially important for time-sensitive Famous Famiglia locations in airports, where quick service is not a convenience but a necessity.
About Bematech
Logic Controls was established in 1982 and is a leading US-based hardware provider of Kitchen Display Systems (KDS), All-in-One systems, retail hardened computers, and POS peripherals. By delivering high performance products with exceptional reliability, functional flexibility, and versatility, Logic Controls has built a solid industry reputation in retail and hospitality industries. For the past 28 years, Logic Controls single-source hardware solutions has advanced the operating process and enhanced the efficiency and effectiveness for over 5,600 businesses. Logic Controls is now a subsidiary of Bematech, a leader in technology for the retail and hospitality in Brazil. For two decades Bematech has been a pioneer in producing solutions that redefine consumer experience at the point-of-sale, enhancing retailers’ businesses. The Company offers a broad portfolio of integrated solutions – equipment, management systems, services and training – specialized in small and midsized retailers through a wide distribution network that covers over 415,000 points of sale in 37 countries. The company operates four R&D excellence centers, with over 1,500 professionals in Brazil, China, Taiwan, USA, and Argentina. Visit www.logiccontrols.com or call Bridget Farrington at 516.248.0400 ext 1412 for additional information.